Facebook Custom Audiences

audience.jpgFacebook has a really cool feature, based on your opt-in email list, called Custom Audiences. Advertise directly to them in their facebook newsfeed, which can be more powerful than an email in their inbox. Expand your audience based on their common characteristics if you have more than 1,000 emails or phone numbers in your list. 

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Ransom Note Virus

AllYourImages.pngHere is a public service announcement from my friend Gary Smith. They had a serious virus attack on the computer systems at his office this week. The virus is a new type called a “ransom virus”. If you have not heard of this new type of virus, you will likely soon (since it is probably coming to a computer near you).  

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Who Needs Elections? Random Selection Is Better

demandsupplycurve.jpgAre you fed up with the gridlock and incompetence of our government? Well I came across a radical idea recently that serves as food for thought. An Italian physicist used game theory to prove that random promotion in organizations produces a more efficient outcome than promotion by merit. This prevents the so-called Peter Principle, in which people are promoted until they reach their level of incompetence. Really?

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Permission Based Marketing

radio.jpgFor over a decade Seth Godin has been educating us about the necessity and the effectiveness of permission marketing. Relevance and impact are the result. This is the state-of-the-art today, but political marketing lags far behind the curve. Why? And what can we do about it?

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Volunteering on City Boards & Commissions

An essential step in your development as a community leader and qualified candidate for office is to serve the city on boards and commissions. There is always a shortage of volunteers and you will find yourself welcome by the city leadership. I regularly receive invitations from my city–Plano, Texas:

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A Lesson from the Trayvon Martin Murder – Local Government Matters

Police_handcuffing_suspect.jpgAn important point is being missed here, folks. While the Occupy Movement and Tea Party are focused on Wall Street and the federal government, they’re both overlooking the level of government that has the most impact on our lives.

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Free Ebook released today!

Wow! I am so excited. I have finished the first ebook for frontrunner2020. It’s titled Campaign Liftoff: How to Achieve Maximum Velocity in Your Campaign. I have compiled five chapters to cover the essentials for your campaign:

  1. Rocket_Takeoff.jpgCandidate Fitness Assessment
  2. Calculate Your Win Number
  3. Fundraising
  4. Canvassing
  5. Phone Banking
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